About African Safari Mag
An independent guide to understanding African safaris
African Safari Mag is an independent editorial platform created to help travellers understand how African safaris actually work, before they commit time, money, or trust.
Born in Africa and shaped by years in the field, the platform exists to reduce confusion, explain trade-offs, and help people make confident, low-regret safari decisions in a complex and often misunderstood industry.
We sit between inspiration and booking.
Our role is not to sell safaris, but to help people decide how to approach a safari properly.
Why African Safari Mag exists
Many safari disappointments don’t come from the destination or the wildlife.
They come from misunderstanding:
how the safari industry is structured
who is responsible for what
why prices vary so widely
and how decisions are actually made behind the scenes
African Safari Mag was created to address that gap.
Rather than pushing trips, rankings, or deals, we focus on clarity, explaining how safaris work, what trade-offs travellers are making, and what really matters when planning a meaningful safari experience.
🎥 The Story Behind African Safari Mag
Filmed at Atzaró Okavango in Botswana, this short film captures Craig Howes' vision for African Safari Mag — where storytelling, conservation, and wild Africa meet.
“Safari means journey — but it’s also a connection. To land. To people. To purpose.”
— Craig Howes, Founder
What we help travellers with
African Safari Mag helps travellers:
Understand different safari destinations, seasons, and wildlife experiences
Evaluate safari styles such as luxury, experiential, photographic, family, or walking safaris
Compare booking approaches, including planners, operators, lodge-based safaris, and group models
Make sense of pricing, value, and expectation gaps
Decide who and how to trust, rather than chasing a single idea of “the best”
When appropriate, we may introduce travellers to specialists who are well suited to the type of safari they’re planning, based on fit, experience, timing, and realism rather than marketing or price alone.
What we do (and don’t do)
We do
Explain how the safari industry works, compare different approaches, and help travellers understand the right way to book for their needs.
We don’t
Book safaris, sell trips, rank companies for payment, or act as a tour operator or travel agency.
Editorial independence
African Safari Mag operates independently of safari operators and booking platforms.
Our role is guidance, not selling.
How our perspective is formed
The perspective behind African Safari Mag is shaped by:
first-hand travel across Africa
time spent with guides, operators, lodge teams, and conservationists
observing what works, and what quietly goes wrong, for travellers over time
This experience informs the judgment applied across our editorial content, planning guides, and decision-stage resources.
African Safari Mag values:
honesty over hype
context over claims
understanding over urgency
Who African Safari Mag is for
African Safari Mag is written for people who:
care about getting safari decisions right
want clarity before committing significant money
value experience, ethics, and fit over shortcuts
prefer calm guidance to sales pressure
If you’re looking for quick deals or one-size-fits-all answers, we may not be the right place.
If you’re trying to make a safari decision you won’t regret, this is exactly where we sit.