Atzaró Okavango & Atzaró Cape Town

Full-Service Luxury Safari Marketing Case Study

Client Overview

Atzaró is a Spanish-owned luxury hospitality group known for design-led, sustainable travel experiences. In 2024, they launched Atzaró Okavango, an ultra-luxury safari lodge in Botswana’s Okavango Delta, alongside Atzaró Cape Town, a boutique hotel at the base of Table Mountain.

Their goal: position both properties as must-visit destinations for high-net-worth travelers and generate direct booking inquiries through a global marketing strategy.

Lodge & Wildlife Photography

We captured high-resolution lodge and wildlife photography showcasing interiors, iconic Okavango wildlife, and guest experiences. These images became the cornerstone of Atzaró’s website, press materials, and social media presence.

Cinematic Brand Video

We scripted and produced a hero brand video linking Cape Town’s sophistication with the Okavango’s raw beauty. Designed for honeymooners and luxury adventurers, the video created an emotional connection that inspired high-value travel inquiries.

Website & SEO

We optimised Atzaró’s websites with targeted keywords, fast-loading media, and SEO-rich blog content. This boosted their visibility for competitive luxury safari searches in key markets, which resulted in a marked increase in traffic and leads

Social Media Content Creation & Management

We designed and managed a multi-channel social media strategy for both Atzaró Okavango and Atzaró Cape Town, blending luxury travel storytelling with targeted growth tactics.

Highlights (Oct 2024 – Jul 2025):

Atzaró Okavango:
- 341,222 Instagram views (+355%)
- Reach: 116,643
- Follows: 3,027
- 10,332 content interactions (+100%)
- Top-performing content: Travel + Leisure feature (119K views), wildlife encounters (53.3K), cheetah close-up (46.8K)
Atzaró Cape Town:
- 143,576 Instagram views (+875%)
- Reach: 97,349
- Follows: 1,659
- Facebook reach: 220,143, link clicks: 18,650 (+49%)
- Top-performing content: Scenic Cape Town reel (228.1K views), cheetah encounter (46.8K), luxury suite (41K)

Our Approach:

Created a cohesive visual identity across platforms.
Produced and scheduled cinematic reels and photo carousels optimised for luxury travel audiences.
Cross-promoted content across @atzaro.okavango, @atzarocapetown, @cityofcapetown (257k), and @africansafarimag (459k) to maximise reach.
Data analysis of Safari Trends and Questions, leveraged trending audio, strategic hashtags, and posting times tailored to high-value markets.

Outcome:
Rapid follower growth, strong engagement rates, and thousands of qualified clicks to Atzaró’s booking and enquiry pages.

Editorial & Podcast

African Safari Mag produced immersive editorial features and an on-location podcast with senior guide Lasty, spotlighting authentic conservation stories and local expertise — deepening brand credibility and storytelling.

PR Campaign & Celebrity Endorsement

One of the most impactful moments in Atzaró’s launch was a press and influencer trip hosted in partnership with African Safari Mag, featuring actor Luke Evans.

During his stay at Atzaró Okavango, Luke shared behind-the-scenes moments with his global audience. He participated in an African Safari Mag photography shoot, adding celebrity cachet to the brand’s storytelling.

This trip generated major international press coverage:

Travel + Leisure feature, including photography from African Safari Mag
Coverage in Condé Nast Traveller, Forbes, and Travel + Leisure UK
Social media amplification via Luke’s own channels and African Safari Mag’s audience

We combined celebrity-led awareness with original content creation, producing:

A full photography blog on African Safari Mag, capturing wildlife, lodge experiences, and candid moments from the trip
High-res media assets for Atzaró’s press kit
Social content and reels that leveraged the PR buzz for sustained engagement

Outcome:
A surge in organic reach, heightened brand credibility in luxury travel markets, and significant SEO benefits from authoritative backlinks and mentions.

Email Campaigns & Ads

From seasonal offers to targeted ad campaigns in the USA, UK, and Mexico, we drove qualified leads through coordinated email marketing and paid media, amplifying Atzaró’s launch visibility.

Results & Recognition

Featured in Condé Nast Traveller’s 2025 Hot List
Coverage in Forbes, Travel + Leisure, and more
Significant increase in qualified booking inquiries
Long-term content assets still driving engagement

Client Testimonial

“Craig brought incredible creativity, effort, and strategic thinking to Atzaró’s marketing. We’re grateful for everything he’s contributed.”— Victor Guasch, CEO, Atzaró Group