At African Safari Mag, we don’t just write about the wild — we help you thrive in it. From content and SEO to storytelling and strategy, we partner with Africa’s top safari brands to grow visibility, drive bookings, and craft unforgettable narratives.
Who We Work With
We collaborate with a select group of high-impact, purpose-driven partners across the safari and travel industry:
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Luxury Safari Lodges & Camps
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Destination Management Companies (DMCs)
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Tour Operators
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Conservation Organizations
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Safari Gear & Lifestyle Brands
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Tourism Boards & Regional Travel Agencies
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Luxury Brands
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Boutique Hotels
If your mission involves inspiring travelers to explore wild, remote, and beautiful places, we want to hear from you.
Clients
Strategic Visual Storytelling: From Cape Town to Okavango
We created a bespoke luxury journey video for Atzaró, guiding viewers visually from the urban elegance of Cape Town to the wild romance of the Okavango Delta. After conducting deep keyword research (including honeymoon and romantic safari queries), we developed an editorial concept featuring a well-styled couple reflecting the aspirational traveler’s profile.
With on-location filming, map-based transition visuals, and high-end production values, we filmed and edited every frame from start to finish, positioning Atzaró’s two sites not just as destinations, but as a cohesive, elevated brand experience across safari and urban luxury.
Here’s What We Do
We elevate safari brands from first-click to photo-finish experience. Through strategic marketing, SEO, AI-optimisation, and high‑end visual storytelling, we position luxury lodges to be discovered, admired, and booked.
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Our luxury travel marketing team specialises in safari content creation, safari SEO, website design and more to elevate your lodge’s online presence.
Why Safari Brands Choose Us
African Safari Mag is more than a publication — we're a creative growth partner deeply embedded in the world of luxury safaris.
Our team combines award-winning content creators, SEO strategists, and safari storytellers to help lodges, DMCs, and travel brands grow visibility and drive bookings.
With a dual lens of editorial expertise and conversion strategy, we don't just get your brand seen, we make it unforgettable.
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✅ Safari-specific SEO expertise
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✅ High-end photo & film production
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✅ Proven lead generation systems
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✅ Built-in distribution through our magazine and audience
Safari Marketing & Online Visibility
Build your safari brand from discovery to booking.
Safari Brand Marketing
Strategy. Story. Search. Results.
A holistic marketing system tailored to luxury safari brands, combining SEO, content, lead funnels, digital partnerships, and paid amplification into a single, growth‑oriented package.
AI Optimization & LLM Visibility
Get found in the age of AI discovery.
The future of travel discovery is AI, and we help you meet it head-on. Our content is structured for visibility across search engines and large language models (LLMs) like ChatGPT, Google Gemini, and Perplexity. We use schema, FAQs, metadata, and prompt optimisation to futureproof your brand in a world where AI tools answer the traveller’s first question.
AI Optimisation & LLM Visibility, ensuring your brand content is answerable by AI assistants like ChatGPT and Google’s coming AI search, so you’re not left out of new discovery channels.
Lead Generation Funnels
Turn wanderlust into booked beds.
Your content brings the dream. Our funnels close the loop. We design high-converting landing pages, capture leads through strategic content offers, and integrate email journeys that nurture interest into bookings. Every piece of content is built with your revenue in mind — not just rankings.
Consulting & In-House Strategy
Bring our brain into your boardroom.
Need help steering your team, aligning your strategy, or launching a new digital presence? We offer safari-specific consulting, SEO training, and strategic guidance for internal marketers. Ideal for DMCs, travel groups, and lodges with growing in-house teams who want expert backup without full agency commitment.
Website Design & UX Optimization
Your digital front desk — built for bookings.
We build responsive, fast-loading safari lodge websites designed to convert. From intuitive navigation and mobile-first layout to streamlined booking flows and integrated visual storytelling, we ensure your site looks beautiful and performs under pressure.
Competitor Strategy & Research
Know your landscape — and leap ahead of it.
Our deep-dive audits uncover your competitors’ keywords, backlinks, design strengths, and content gaps. From safari SEO to storytelling formats, we help you spot opportunities and position your brand more effectively.
Safari & Luxury Travel SEO
Own the wild on Google.
From Botswana bush lodges to Cape Town boutiques, we build SEO strategies that get you seen by high-value travelers. We research how luxury safari-goers search, structure your site to rank, and craft content that performs long after it’s published. Whether you're starting fresh or want to outrank competitors, we turn your website into an inbound lead machine.
Story-Driven Content Creation
Real stories. Real Demand.
Forget generic blog posts. We produce rich, emotional narratives that connect luxury travelers to the magic of your lodge, experience, or destination. Think immersive articles, conservation features, expert interviews, and photo essays, each optimized for SEO, E-E-A-T, and editorial performance. It's content that inspires and converts.
Paid Media Amplification
Put your best content in front of the right audience.
We build smart ad campaigns on Google and Meta to boost your best-performing blogs, landing pages, and seasonal offers. Whether you're launching a new lodge, promoting an itinerary, or retargeting interested travelers, we run lean, data-driven paid media to increase reach and ROI.
Digital PR & Link Earning
Grow your authority through meaningful exposure.
We help you get featured in the right places — travel magazines, conservation blogs, safari podcasts, and beyond. Our background as a publisher gives us a competitive edge in outreach and link earning, while ensuring your brand is positioned with care, trust, and visibility in mind.
Analytics Setup & Performance Tracking
Measure what matters, improve what converts.
We implement and customize analytics tools to track visitor behavior, booking paths, content engagement, and KPI funnels. With dashboards and action plans, you gain insights that turn content into conversions.
Creative Content Production for Safaris
Visually compelling content that brings your lodge and experiences to life.
Lodge & Safari Photography
Photography that captures your soul.
High-resolution visuals shot on location, from suites and dining to wildlife encounters, designed for website, social, email, and PR use.
Virtual Safari Episodes
Preview the experience before it begins.
Virtual safari walkthroughs and immersive episodes for Instagram, YouTube, or website, perfect for digital campaigns and early booking audiences.
Filmmaking & Cinematic Reels
Stories told in motion.
Cinematic short-form films and reels for properties, game drives, behind‑the‑scenes, or brand launches—made to entertain and convert.
Editorial-Style Visual Content Creation
Premium storytelling in every frame.
Rich photo essays, mixed-media blogs, and branded storytelling features combining written, visual, and cinematic formats into one immersive experience.
What Our Clients Say
Victor Guasch, CEO & Owner, Atzaró Group
"Craig brought incredible creativity, effort, and strategic thinking to Atzaró’s marketing. We’re grateful for everything he’s contributed."