Craig Howes is the founder and editor of African Safari Mag, a decision-stage publication focused on helping travellers understand how African safaris actually work, beyond marketing and brochure promises.

He has spent years travelling across Southern and East Africa, experiencing a wide range of safari styles, from high-end private concessions and remote fly-in camps to overland and self-drive safaris.

His work focuses on trade-offs, expectations, and decision clarity: helping readers choose the right safari for them, rather than simply the most popular or expensive option.

African Safari Mag operates independently of tour operators and booking platforms, with a strong emphasis on experience-led insight, conservation realities, and long-term trust.

His background also includes professional filmmaking and photography work across Africa’s safari industry. For a fuller editorial background, see Craig’s author page.